Email Marketing Hints & Tips

Copywriting

Break Through the Clutter - 3 Tips on Writing Email Copy

So how do make your email newsletter stand out as a "must read" issue after issue? Learn how to make your email newsletter stand out with email newsletter expert, Michael Katzand.

Copywriting Secrets from Bob Bly

Award-winning copywriter Bob Bly is the author of 70 books, including The Copywriter's Handbook, The Online Copywriter's Handbook, and the Complete Idiot's Guide to Direct Marketing. In this interview, Bob shares tips from his copywriting toolbox that can help you write compelling subject lines and calls to action (CTA) that get you the results you want.

I Get a 'Click' Out of You: Writing Email Copy

There's no magic formula, but here are some hints and tips on writing email copy. I hope you get a 'click' out of them.

When You Don't Want to Write

Does the thought of writing email newsletter content leave your palms sweating like they did when you were in Ms. Smith's composition class? If so, then have no fear. This article offers three content creation ideas that require little to no writing on your part.

Best of all, they're quick and low-hassle techniques you can use to consistently create content your audience will love. If you publish on a regular basis, you'll be positioned as an expert in your field and the benefits of email marketing will flow your way.

Writing Compelling Promotional Copy

Good copy helps your readers understand what you are offering them and gives them a clear way to respond. These copywriting tips are ones that the pros know well and will help you to create compelling copy that will engage your readers.

Writing Content People Will Beg For

Contacting the subscribers on your email list is easy. Getting them to pay attention isn't. When people subscribe to your list, they share personal information with the expectation of receiving something valuable, if not awe inspiring. No pressure, right?

The good news is you can give them what they want and you don't have to be a professional writer to do it. In this article, I offer three ideas to make it easy to write content that is in high demand.

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